Passion Foods

A sub-brand of LP Foods, was created as a combination of various value-added seafood products. The challenge was to build the brand from scratch, as these products lacked a cohesive theme. The approach involved researching competition, highlighting sustainable sourcing and ethical manufacturing practices, and showcasing the ASC and BAP seafood certificates for responsible sourcing. The execution involved organizing and categorizing the products into three distinct lines, represented by stacks of different colors in the logo. The results were highly positive, with the brand receiving compliments for its creative packaging and logo, particularly at exhibits. Eventually, Passion Foods merged with Netuno USA, co-owning the brand and further solidifying its presence in the market.