UEC

Universal Education Center

A Korean academy in need of a revamped brand identity and marketing materials. Taking on the challenge, I conducted extensive research to understand the academy's values, mission, and target audience, allowing me to develop a design strategy that effectively communicated their unique selling points. By analyzing existing designs and drawing inspiration from the academy's educational programs and Korean culture, I conceptualized a visually appealing brand identity that represented professionalism and excellence. Through the creation of a redesigned logo, promotional brochures, and social media templates, I successfully implemented the new brand identity and achieved a cohesive visual presence across various touchpoints. The results were outstanding, with positive feedback from internal stakeholders and increased brand recognition and customer engagement. This case study showcases my ability to understand client needs, design with purpose, and create a strong foundation for a brand's growth and success.